Pikkart-AR Logo is a one-of-a-kind patented technology developed by Pikkart’s R&D team that makes it possible to link different augmented reality experiences to different copies of the same image. This is possible by applying micro-variations to the pictures, invisible to the human eye (through steganography) but completely recognisable by our software solution Pikkart-AR SDK.
Today the 90% of the value of many companies is made of intangible assets, consisting mostly of industrial property titles. Having a patent protection stops others from patenting the same idea and violating its rights of use (production and sales). Having a strong patent increases the chances of being successful in commercial actions against competitors.
A good patent wallet can be perceived as proof of quality, expertise, and technological capabilities of the company by commercial partners, investors, shareholders, and clients, increasing its good standing.
Using the Pikkart-AR Logo patent gives exclusivity on the established market, which leads to the possibility of having many economic and competitive advantages.
This patent can therefore bring a real benefit for the company through the product and increase its standing on the market.