Pikkart at Seeds & Chips, Augmented Reality and Food Innovation - PIKKART AR LOGO

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Pikkart at Seeds & Chips, Augmented Reality and Food Innovation


Augmented Reality is an highly flexible technology. We have used it for the culture and education sector, for showrooms and exhibits, even in the sports field, and in this event we have applied it to the world of Food. More specifically, to Food Innovation.

We’re very proud to have been technical partners of Seeds & Chips 2018, the agro-food innovation summit that took place in Milan at Milano Congressi on May 7-10 and had speakers of the caliber of Howard Schultz and John Kerry (last year the main guest was Barack Obama himself).


Seeds & Chips used our augmented reality technology to “augment” the summit’s official pamphlet and three special panels with videos and other content, like American Chef Jenny Dorsey’s no-waste recipes. Visitors simply had to download the new app Pikkart AR James, available on Android and iOS, and point their camera to the pages presenting the AR+ symbol to activate the augmented reality content.


The main attraction of our booth was James himself, our Augmented Reality 3D mascot that comes "to life" by pointing to our phone grip gadget.

Pikkart AR James is integrated with our Pikkart-AR Logo feature, a great solution for the food industry as it can be used on Packaging, Traceability, Anti-Counterfeit, Storytelling, and Branding.

// We have reinvented reality

We are ready to take your product into the future!


The companies that believe
in the augmented reality revolution

CRIT is a private company specialised in research and analysis of techno-scientific information and in the development and support of research projects.
Polo Tecnologico di Navacchio is a space created to promote networking; a web of hi-tech companies, efficient business relationships, start-ups, and the research world.
ETT is a Digital and Creative company. Incorporating multidisciplinary skills, it deals in technological and cultural innovation, software and consulting.